Find your Journey

The Word

Finding Your Values

We all have a reason for doing what we do. We don’t become bodybuilders because we’re told to; we don’t just fall into it. We have to have purpose behind what we’re doing because it’s not easy to eat on a consistent diet, train hard every day, and sacrifice time with friends and family. You start to learn your values in life when you decide to dedicate yourself to becoming the best bodybuilder you can be. This is your lifestyle.
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The Balanced Macro Diet

Getting started in any endeavor is oftentimes the hardest part. This certainly holds true in bodybuilding. New bodybuilders are almost always more confused than they are confident. Even with the overabundance of information available on various websites and on social media, most beginners will walk away with more questions than answers, especially regarding nutrition.
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Two Week Out Push Session

You don’t hear too many bodybuilders refer to a workout as Push or Pull day. It is typically chest day or back day or some single muscle group split. I have stuck to a Pull, Push, Legs split for quite some time, but never really called it that.
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Better Arms In 15 Minutes

Sometimes the best offense is a good defense. I know, that sounds cliched but it’s true. If you are anything like the 20 year old version of me, you probably believe that every workout has to be a record breaker and doing “more” each time you step foot in the gym is what will yield the greatest results. While the enthusiasm is inspiring, this idealism lacks experience and is somewhat detached from reality. Not only is more not always better, but it is inevitable that we will sometimes find ourselves is a situation where doing more is not practical. Keep reading and I’ll tell you why dedicating 15 minutes to your arm training could be extremely beneficial.
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Coconut Glaze Whey Shake with Vincenzo Masone

Vincenzo Masone didn't get big by accident. He added on the mass by eating massive amounts of calories. To get all that down, he had to get creative with his shakes and, trust us, they get pretty creative. Take a look at his latest recipe, a Coconut Glaze Whey shake.

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The Cage 2018 | "Strength"

To some lifters, performing in The Cage is the pinnacle of a long and arduous powerlifting journey. They don’t lift in The Cage for titles, trophies, or accolades. They lift for something much bigger—pride. Hundreds of eyes watch their every move, from each drop of sweat that falls to every inch the bar moves. What happens on this stage is a show for the audience, but for the athletes, it’s life.

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Animal Meal Available Now

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Roman Fritz's Motivation "BRING THE PAIN"

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The Goods

Animal Flex Powder

Consists of several key joint protection complexes...
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Animal Snak

Animal Snak. Whole foods plus a whole lot of good protein, carbs and fats in every big bar. Comes in a box of 12 bars.* Up to 27g quality protein per bar * No added sugars * No artificial flavors or sweeteners * No sugar alcohols...
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Animal Pak Powder

Animal invented the pack. Animal Pak, the training pack, launched an entire brand. ...
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Animal Fury

A no-nonsense pre-workout powder keg that could help serious lifters stay locked in “the zone”.
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Animal "Whey" Iconic Black Tank

A smooth, non-ribbed tank made out of a superior combed cotton jersey material and featuring the Animal "Whey" Icon in stark white.* Combed ring-spun 100% cotton * Athletic cut * Made in USA...
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A Family Company

A family owned company, born in the 70s on the rough-and-tumble streets of industrial New Jersey, Animal is a product of its environment. Producing no-nonsense supplements and gear for the hardest-training lifters in the world now in our fourth decade, Animal has sought to nourish, educate and inspire dedicated bodybuilders who demand the best. Backing up our tough talk by walking the walk every day, the Animal commitment to authenticity informs everything we do, because like the place from which we hail, is real.
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