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The Word

"5 Ways To Have a Champion Mindset" by John Jewett

Do you have a vision for your life? A dream? Most people probably have some idea of what their dream life might be, but they aren’t even close to acting on it. They are going to work day in and day out building someone else’s dream. Your boss is going on his Cancun vacation all built around your hard work, living the life he wants, based on your labor. How can anyone idly stand by while life passes them by like that? I can’t.
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How To Deal with Negativity Online

Bodybuilders in the 90s and early 2000s never had to deal with problems relating to social media because it didn’t exist back then. Their only publicity was through magazines and occasionally television. And it wasn’t just any bodybuilder who was featured in magazines—you had to be among the best of the best to be worthy of such exposure. Magazines and articles, free to portray these bodybuilders in any way they wanted, typically built them up as superheroes. This was a great advantage for top level pro bodybuilders at this time, especially as the sport was on its way up.
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Five Back Stage Bodybuilding Mishaps to Avoid

You have dieted for over twenty weeks. You’re now just hours away from stepping on stage. Instead of exhilaration, you get a sinking feeling. You realize you are running low on food and your veins are fading. You rummage through your bag for that last rice cake and slam it down. Time is running out. You rush to get glazed up and try pumping up for the stage. But the pump has forsaken you and your glaze looks drier than a desert. All the hard work and sacrifice was for nothing.
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My Competition History

Those of you who have competed before know the grind of the process isn’t easy, especially if you have a full time job and family responsibilities. You go through months of constant hunger, food cravings, low energy, and mood swings. You have to train as hard as you possibly can every set every day. When you’re running on fumes with no energy in the tank, you have to make yourself trudge through cardio sessions. And you have to make sure to rest as much as possible so that you can recover and do it all over again the next day. All of this work is worth it if it brings you closer to your goals.
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Coconut Glaze Whey Shake with Vincenzo Masone

Vincenzo Masone didn't get big by accident. He added on the mass by eating massive amounts of calories. To get all that down, he had to get creative with his shakes and, trust us, they get pretty creative. Take a look at his latest recipe, a Coconut Glaze Whey shake.

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The Cage 2018 | "Strength"

To some lifters, performing in The Cage is the pinnacle of a long and arduous powerlifting journey. They don’t lift in The Cage for titles, trophies, or accolades. They lift for something much bigger—pride. Hundreds of eyes watch their every move, from each drop of sweat that falls to every inch the bar moves. What happens on this stage is a show for the audience, but for the athletes, it’s life.

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Animal Meal Available Now

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Roman Fritz's Motivation "BRING THE PAIN"

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The Goods

Animal Flex Powder

Consists of several key joint protection complexes...
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Animal Snak

Animal Snak. Whole foods plus a whole lot of good protein, carbs and fats in every big bar. Comes in a box of 12 bars.

* Up to 27g quality protein per bar* No added sugars* No artificial sweeteners* No sugar alcohols...

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Animal Pak Powder

Animal invented the pack. Animal Pak, the training pack, launched an entire brand. ...
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Animal Fury

A no-nonsense pre-workout powder keg that could help serious lifters stay locked in “the zone”.
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Animal "Whey" Iconic Black Tank

A smooth, non-ribbed tank made out of a superior combed cotton jersey material and featuring the Animal "Whey" Icon in stark white.* Combed ring-spun 100% cotton * Athletic cut * Made in USA...
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Our Roots Since 1983

A Family Company

A family owned company, born in the 70s on the rough-and-tumble streets of industrial New Jersey, Animal is a product of its environment. Producing no-nonsense supplements and gear for the hardest-training lifters in the world now in our fourth decade, Animal has sought to nourish, educate and inspire dedicated bodybuilders who demand the best. Backing up our tough talk by walking the walk every day, the Animal commitment to authenticity informs everything we do, because like the place from which we hail, is real.
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