Animal Strength Challenge Rules:

NO PURCHASE NECESSARY TO ENTER OR WIN.  PURCHASE WILL NOT INCREASE YOUR ODDS OF WINNING. VOID WHERE OTHERWISE PROHIBITED BY LAW. 

The Animal Strength Challenge Contest (the “Promotion”) is sponsored and operated by Universal Protein Supplements, d/b/a Animal (“Sponsor”).  By entering the Promotion, you agree to comply with and be bound by these The Animal Strength Challenge Contest Rules (the “Rules”).  Please review the Rules carefully.  If you do not agree to the terms and conditions of the Rules in their entirety, you are not permitted to enter the Promotion.   

I. ELIGIBILITY:

The Promotion is open only to individuals that are citizens or lawful permanent residents of, and living in, the contiguous United States and the District of Columbia, who are eighteen (18) years of age or older and that can enter into legally binding contracts under applicable law.  The Promotion is expressly void in Alaska, Hawaii, Puerto Rico, Guam, and where otherwise prohibited by law. 

Employees, officers and directors of Sponsor, athletes associated with Sponsor (“Animal Athletes”), all sponsors of the Promotion, and their respective parents, subsidiaries and affiliated companies, and each of their legal representatives, advertising, promotional, fulfillment and marketing agencies, any other company or person that is involved with the production, design, execution, administration or distribution of this Promotion, their successors and assigns, and their immediate families (and those living in their respective households), are not eligible to participate or claim the Prize (as defined below) in the Promotion. If you  wish to obtain a copy of these Rules, you may request a printed copy by writing to: Universal Protein Supplements, d/b/a Animal, The Animal Strength Challenge Contest, 3 Terminal Road, New Brunswick, NJ 08901.  Participation constitutes your full and unconditional agreement to Sponsor’s decisions, which are final and binding in all matters related to the Promotion. Winning the Prize is contingent upon fulfilling all requirements set forth herein. 

II. PROMOTION PERIOD: 

A. Promotion Phases. The Promotion comprises the start and end times, separate entry phase (the “Entry Phase”), Sponsor judging phase (“Animal Judging Phase”), and winner selection phase (“Winner Selection Phase”), all phases collectively comprising the “Promotion Period”, as detailed in the schedule below:

B. Schedule

C. Timing. Entries must be received prior to the expiration of the Entry Phase to be eligible to win the Prize.   Sponsor will stop accepting Entries at 11:59:59 P.M. EST on October 31st, 2024. Each participant is responsible for making the necessary adjustments for timing of the various phases of the promotion period above based on participant’s location and time zone. Sponsor’s computer is the official time-keeping device for the Contest.

III. HOW TO ENTER: 

A. STEP 1- Register.

• (i) Entry Form.  During the Promotion Period, eligible applicants wishing to enter the Promotion may go to the Promotion web page located at: https://www.animalpak.com/pages/strength-challenge (the “Site”) and complete the Promotion entry form.  
  
  (ii) Site Registration Data. In order to complete the Promotion entry form on the Site you must include your: (i) full name; (ii) state of residence; (iii) e-mail address; (iv) mobile telephone number; (v) biological gender: (vi) weight: (vii) Instagram® or TikTok®  handle; and (viii) any other information requested on the Promotion entry form (collectively, “Site Registration Data”).
• The Promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram or TikTok® . By registering for the Promotion, you understand you are  providing your Promotion-related information to Sponsor and not to Meta Platforms, Inc., or TikTok. You hereby release these entities from and against all claims associated with the Promotion.
  
  

• (iii) Winner Selection Data. The potential Prize winner may be required to provide some or all of the following: (A) social security number; (B) picture proof of identification, which may include a driver’s license, passport, voting card or similar government issued identification; (C) proof of biological gender by way of a birth certificate: (D) full mailing address; and (E) any other information requested by Sponsor in connection with the Prize verification/award process (“Winner Selection Data”). 
  
  (iv) Entrant Data. The “Site Registration Data,” and the “Winner Selection Data” (individually and collectively) shall constitute the “Entrant Data”.  You must update your Entrant Data, as necessary, to remain eligible to receive the Prize.
  
  (v) Qualified Participant; Entries. Upon successful completion of the registration process you are a qualified participant (” Qualified Participant”) eligible to post videos for the Promotion (“Video(s)”) during the Entry Phase. The Entrant Data together with the Video(s) posted in compliance with the Video  Guidelines at https://www.animalpak.com/pages/strength-challenge-video-guidelinesshall comprise an eligible “Entry” (or “Entries in the event of multiple Video postings). 
  
  (vi) Identification of Entries. Each Qualified Participant and Entry will be identified by their Site Registration Data, as collected and stored in the Promotion Database.  For purposes of these Rules, the “Promotion Database” is defined as the entire list of Qualified Participants and their valid Entries generated during the Promotion Period. 
  
  (vii) Consent, Privacy Policy.  By submitting Site Registration Data, an Entry in this Promotion, and/or participating in the Promotion, you as an applicant and/or Qualified Participant acknowledge and accept these Rules, and  consent to having your personal data collected by Sponsor, which personal data may be transferred, and will be used and disclosed by Sponsor, and its authorized agents for purposes of Promotion administration and prize fulfillment. You as an applicant and/or Qualified Participant further consent to receive telemarketing (including text message marketing where you have provided your “prior express consent” as required under the Telephone Consumer Protection Act (“TCPA”)), e-mail and direct mail marketing messages from Sponsor, and their respective marketing partners (where applicable), subject to the Sponsor Privacy Policy.  For a copy of the Sponsor privacy policy, please click here (“Sponsor Privacy Policy”)    To the extent that the Sponsor Privacy Policy is in conflict or inconsistent with these Rules as they pertain to the Promotion, these Rules shall take precedence.  
  
  (viii) Applicants’ Right to Opt-Out from Sponsor’s use of Personal Data. You may refuse to have your personal information collected, transferred, used, or disclosed by Sponsor as described in these Rules (“Opt- Out”) by choosing to not register for and/or participate in the Promotion.

    b. STEP 2- Create your Video(s)

• (i) Best Lift Categories. Anytime during the Promotion Entry Phase, you as a Qualified Participant are eligible to post one or more Videos of you performing your best lift (a squat, a bench press, and/or deadlift) in one of the following  contest categories  (each a “Category” collectively “Categories”):
• A. Category 1-Strongest Lift 1 Rep Max: Showcase your pure, unfiltered lifting strength by demonstrating your maximum squat, bench press, and/or deadlift. Animal will select a male and a female winner for this Category. 
• B. Category 2-Best Freestyle Lift: Unleash your creativity by showing us a unique, unconventional squat, bench press, and/or deadlift. Lift something unusual or perform a lift in an unexpected way. From reverse grip bench presses to Zercher squats to as many reps as possible (AMRAP). Get creative. 

• (ii) Video Guidelines; Requirements:

Make sure your Video complies with the Video Guidelines located here: https://www.animalpak.com/pages/strength-challenge-video-guidelines 

• (iii) Video Entry Limits/General Provisions. As a Qualified Participant, you are eligible to post up to three (3) different lift Videos for each Category (up to (6) total) during the Promotion Period. Multiple Videos of the same lift type in a Category (ex: two deadlifts for the Strongest Lift Category) are not eligible. Animal will consider your first posting and Videos posted in excess of this limitation will be discarded.  Multiple individuals are not permitted to share the same email address.  Any attempt by any individual to post more than the permitted number of videos or Entries by using multiple/different e-mail addresses, mobile devices, identities, registrations, user-names, or any other method, will void all of that individual’s Entries and that individual will be disqualified from participating in the Promotion.  
  
  C. STEP 3- Post your Video on Instagram or TikTok.
  
  (i) The social media handle that the Video is posted on must match the social media handle provided for the contest registration.
  
  (ii) Use the contest hashtags #animalstrengthchallenge #Animalcontestant in your post.
  
  (iii)Indicate the Category you are entering in your post description and use the appropriate hashtag.
  
  Category 1-Strongest 1 Rep Max - #animalstrongest
  Category 2-Creative Lift - #animalcreative
  
  (iv) Tag and follow @AnimalPak on Instagram or @OfficialAnimalPak on TikTok in your post.
  
  (v) Ensure your social media profile is public so that your Video posts can be viewed by the Animal judges.
  
  (vi) Follow all Instagram and TikTok platform guidelines and rules when posting. 
  
  D. Consent to use Videos:

• By posting your Video for the Promotion you hereby grant to Sponsor and its designees  (collectively, “Licensees”) the absolute and irrevocable right and permission, without obligation, to use your Video, name, image, likeness, biographical information, statements, social media posts (e.g., Instagram posts, and/or TikTok posts), photographs, footage and/or other materials linking to your Video (collectively, your “Materials”), in whole or in part, for advertising ,marketing and publicity purposes for Sponsor products and services, or for any other lawful purpose whatsoever, in any media now known or hereafter developed, including, but not limited to, broadcast television, print, internet and digital, including without limitation Sponsor owned and operated  websites and social media channels (such as Instagram and TiKTok), in perpetuity.  
  
  (IV) JUDGING PHASE
  
  (a) Animal Judging Phase: During the Animal Judging Phase, a panel of qualified judges designated by Animal including Animal athletes, internal staff and highly respected individuals within the strength and fitness community (“Judges”) will, in their sole discretion, evaluate and score all eligible Entries received and select the Qualified Participants with the highest-ranked Entries (potential “Winner(s)”). Your lifts will be evaluated by the panel based on the following criteria (“Judging Criteria”):
  
  Strongest Lift 1 Rep Max:
  
  (i) Objective: Demonstrate your maximum strength by performing your best one-repetition maximum (1RM) lift.
  
  (ii) What to Show: Execute a single, heavy lift with proper form and technique. This Category is about showcasing your peak strength on that lift.
  
  (iii) Evaluation: This lift should demonstrate your top-level strength capacity. Judges will look for the weight lifted successfully, correct form, control, and will consider bodyweight relative to the weight lifted to inform their decision on who is the winner of this Category.
  
  (A)           30% Form /Technique
  (B)           70% Weight Lifted (relative to body weight)

Within ten (10) days of the end of the Promotion Period, the Judges will select  three winners: Stongest Lift (Male), Strongest Lift (Female) and Most Creative Lift (“Winner Selection”). 

The potential Prize winner will be notified via e-mail within thirty (30) days after Winner Selection. The potential Prize winner shall be subject to eligibility verification.  The potential Prize winner must comply with these Rules.  Failure to do so may result in forfeiture of the applicable Prize, in its entirety. The potential Prize winner will be required to provide Prize Winner Data and execute a notarized Affidavit of Eligibility and Liability/Publicity Release (“Affidavit”), as well as a liability, image and publicity release for the guest of the potential Prize winner, and return such Affidavit within five (5) days following attempted notification.  In addition, the potential Prize winner may be required to provide Winner Selection Data, to verify  and validate the Qualified Participant that submitted the applicable winning Entry.   

Non-compliance by a potential Prize winner within this time period may result in forfeiture of the applicable Prize, with an alternative potential Prize winner selected.  The return of the Prize and/or Prize notification as undeliverable may result in forfeiture of the applicable Prize.  

 In no case shall any Covered Party be liable in any manner where a potential Prize winner has not received notification sent from Sponsor or where Sponsor fails to receive a response from a potential Prize winner within the required response period.  The winning Entry, as well as the associated information of the potential Prize winner, must match the Winner Selection Data in order for the Prize to be awarded.  In the event of a dispute, the information maintained by Sponsor will govern.  Entries will be deemed made by the person under whose e-mail address the Entry was submitted, regardless of who actually submitted the Entry. 

(VI) TOTAL PRIZES TO BE AWARDED, DESCRIPTIONS, AND APPROXIMATE RV.

(A) Prizes. 3 total prize(s) (each individually a “Prize” and collectively, the “Prizes”) (USD/United States) will be awarded in this Promotion. Individual prize descriptions, valuations and combined approximate retail value of all prizes are listed below:  

(iv) 1st Place Male Best 1 Rep Max: $10,000 cash prize, 5 supplements of their choice ($500.00 worth of product), 5 merch and/or accessory items ($300.00 worth), and social media feature.

(v) 1st Place Female Best 1 Rep Max: $10,000 cash prize, 5 supplements of their choice ($500.00 worth of product), 5 merch and/or accessory items ($300.00 worth), , and social media feature.

(vi) 1st Place Creative Lift: $10,000 cash prize, 5 supplements of their choice ($500.00 worth of product), 5 merch and/or accessory items ($300.00 worth) and social media feature. 

(b) Approximate Retail Value.  The approximate retail value (“ARV”) of each Prize is $10,800.00, with a combined approximate retail value for the Prizes of $32,400.00. The Prize winner will not receive the difference between the actual Prize value and the ARV.   

(c) Prize Terms and Conditions.  The specifics of all aforementioned elements of the Prize shall be determined in the sole and exclusive discretion of Sponsor.  Some restrictions may apply.      

(d) Force Majeure.  The Covered Parties are not responsible or liable to any applicant, Qualified Participant or potential Prize winner (or any person claiming through such applicant, Qualified Participant or potential Prize winner) for failure to supply the applicable Prize or any part thereof, by reason of any acts of God, any action, regulation, order or request by any governmental or quasi-governmental entity (whether or not the action, regulations, order or request proves to be invalid), equipment failure, threatened terrorist acts, terrorist acts, air raid, blackout, act of public enemy, earthquake, volcanic eruption, war (declared or undeclared), fire, flood, COVID-19 or any virus, disease and/or pandemic, as well as any private sector or governmental response thereto, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal) labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, or any other cause beyond the sole control of Sponsor (collectively, “Force Majeure Events”).  

VI. WINNERS LIST: 

To request written confirmation of the Prize winner, send a self-addressed stamped envelope to The Animal Strength Challenge Contest, 3 Terminal Road, New Brunswick, NJ 08901. The Winners list shall also be posted on the Site.

VIII. TAX INFORMATION:  

Federal, state and local taxes, and all similar fees and assessments, are the responsibility of the Prize winner.  Sponsor reserves the right to withhold taxes from the winning Prize, as appropriate.  Sponsor  will issue a form 1099-MISC for the Prize winner for the ARV of the Prize. 

IX. NO SUBSTITUTION OF WINNER: 

The Prize is non-transferable, and no substitution or transfer of the Prize will be accommodated or permitted other than as expressly set forth herein or in the sole discretion of Sponsor.  Sponsor reserves the right to substitute the Prize, or any portion thereof, for a substitute of equal or greater value for any reason.   

X. PUBLICITY: 

Your Entry constitutes permission for Sponsor to use your’ name, image, likeness, biography and voice for advertising and promotional purposes without further compensation in all media without limitation, excluding residents of the State of Tennessee and where otherwise prohibited by law.  

XI. RELEASE: 

By applying to and /or participating in the Promotion, you agree to release and hold harmless Sponsor, the Animal Athletes and all sponsors of the Promotion and their respective representatives, affiliates, subsidiaries, parents, agents, and their respective members, officers, directors, employees and promotional agencies (collectively, “Covered Parties”) from and against any and all liability for any injuries, loss or damage of any kind arising from, or in connection with, the Promotion (including the Prize, and any travel associated with the Promotion, as applicable) including, but not limited to, liability arising from copyright or trademark infringement, improper use of your likeness, personal injury, death, damages or monetary loss.  Restrictions, conditions and limitations apply.  By entering the Promotion, you further agree that, in the event that there is any conflict or other inconsistency between these Rules and any advertisements, promotional or marketing materials, e-mails or announcements relevant to the Promotion, these Rules will govern.  

XII. CHOICE OF LAW/DISPUTE RESOLUTION/CLASS ACTION: 

Any disputes arising out of or related to the Promotion shall be governed by and construed in accordance with the laws of the State of New York (without regard to conflict of law principles).  The parties (and Covered Parties) hereby agree to arbitrate all claims that may arise under and/or relate to the Promotion and/or these Rules.  Without limiting the foregoing, should a dispute arise between the parties/any Covered Parties including, without limitation, any matter concerning the Promotion, the Prize, these Rules or the breach of same by any party hereto: (a) the parties/Covered Parties agree to submit their dispute for resolution by arbitration as set forth below; and (b) you agree to first commence a formal dispute proceeding by completing and submitting an Initial Dispute Notice which can be found here  Click HERE . The Covered Party(ies) named in your Initial Dispute Notice (collectively, the “Named Parties”) may choose to provide you with a final written settlement offer after receiving your Initial Dispute Notice (“Final Settlement Offer"). If the applicable Named Party(ies) provide(s) you with a Final Settlement Offer and you do not accept it, or such Named Party(ies) cannot otherwise satisfactorily resolve your dispute and you wish to proceed, you must submit your dispute for resolution by arbitration before JAMS, in your county of residence, by filing a separate Demand for Arbitration, which is available Here. For claims of Ten Thousand Dollars ($10,000.00) or less, you can choose whether the arbitration proceeds in person, by telephone or based only on submissions. If the arbitrator awards you relief that is greater than our Final Settlement Offer, then the Named Party(ies) will pay all filing, administration and arbitrator fees associated with the arbitration and, if you retained an attorney to represent you in connection with the arbitration, the Named Party(ies) will reimburse any reasonable attorneys’ fees that your attorney accrued for investigating, preparing and pursuing the claim in arbitration. Any award rendered shall be final and conclusive to the parties and a judgment thereon may be entered in any court of competent jurisdiction. Although the Named Party(ies) may have a right to an award of attorneys’ fees and expenses if the Named Party(ies) prevail in arbitration, the Named Party(ies) will not seek such an award from you unless the arbitrator determines that your claim was frivolous. 

‍To the extent permitted by law, you agree that you will not bring, join or participate in any class action lawsuit and/or class arbitration as to any claim, dispute or controversy that you may have against any Covered Party and/or Sponsor (including its employees, officers, directors, shareholders, members, representatives and/or assigns). You agree to the entry of injunctive relief to stop such a class action lawsuit and/or class arbitration, as applicable, or to remove you as a participant in the suit and/or class arbitration, as applicable. You agree to pay the attorney’s fees and court costs that Sponsor and/or any Covered Party incurs in seeking such relief. This provision preventing you from bringing, joining or participating in class action lawsuits and/or class arbitrations: (i) does not constitute a waiver of any of your rights or remedies to pursue a claim individually, and not as a class action or class arbitration, in binding arbitration as provided above; and (ii) is an independent agreement. You may opt-out of these dispute resolution provisions by providing written notice of your decision within thirty (30) days of the date that you first enter the Promotion.    

XIII. DISQUALIFICATION: 

The Covered Parties are not responsible for lost, interrupted or unavailable network server or other connections, miscommunications, failed telephone or computer transmissions or technical failure, lost Entries, jumbled, scrambled or misdirected transmissions, or other error of any kind, whether human, mechanical or electronic. 

Sponsor reserves the right to reject any Entry that it believes, in its sole discretion, is incomplete, violates the  Video  Guidelines or is otherwise invalid.

If you tamper with or abuse any aspect of the Promotion (including Entries submitted using bots, computer scripts, AI, software-based methods, programmed methods, or other automated means), or are found to have misrepresented any details related to your Entry or lift logistics, or if you are subject to any criminal or civil conflicts, Sponsor  reserves the right to reject your Entry and or disqualify you from participating in the Promotion without prior notice. 

Any attempt by you to damage, destroy, tamper with or vandalize the Promotion website and/or associated technology, or otherwise interfere with the operation of the Promotion, is a violation of criminal and civil law and Sponsor reserves the right to diligently pursue any and all remedies at law or in equity against any offending individual or entity to the fullest extent permissible.

In the event that any portion of the Promotion is compromised by technical error, virus, bugs, non-authorized human intervention or other causes beyond the control of Sponsor which, in the sole opinion of Sponsor, corrupts or impairs the administration, security, fairness or proper determination of the Promotion, Sponsor reserves the right, in its sole discretion, to suspend or terminate the Promotion or any part of the Promotion, or any combination of the above. 

The Covered Parties are not responsible for any problem with Entries generated by computer hardware or software malfunction, error or failure, whatever the cause, nor any Entries, videos, Promotion-related e-mail, Promotion-related push notifications, claims or notices that are lost, late, illegible, misdirected, damaged, incomplete or incorrect. 

XIV. SPONSOR’S RIGHT TO CANCEL, TERMINATE OR MODIFY THE PROMOTION. Sponsor reserves the right to cancel, terminate, or modify the Promotion, or any portion thereof, if in Sponsor’s opinion the Promotion has been compromised, corrupted, or cannot be completed as planned due to computer virus, bugs, tampering, unauthorized intervention, technical failures, or other conditions beyond Sponsor’s reasonable control, including without limitation, an insufficient volume of participation or eligible Entries, and to select potential winner(s) from among eligible, non-suspect Entries received on or before the termination date. While Sponsor may take action against fraudulent activities of entrants, Sponsor assumes no responsibility or obligation to proactively police entrants’ activities, or to investigate any or all claims of fraudulent activity. Sponsor’s failure to enforce any provision of these Rules does not constitute a waiver of that provision

XV. INDEMNIFICATION: 

You agree to release, indemnify and hold the Covered Parties harmless from and against any and all claims, expenses (including reasonable attorneys' fees, costs and settlement costs), damages, suits, costs, demands and/or judgments whatsoever, due to or arising out of: (a) your willful misconduct, fraud, gross negligence or conduct in violation with applicable law; (b) your breach of these Rules;  this paragraph are for the benefit of the Covered Parties.  Each of these individuals and entities shall have the right to assert and enforce these provisions directly against you on its own behalf. 

XVI. MISCELLANEOUS: 

These Rules contain the full and complete understanding with respect to the Promotion and supersede all prior and contemporaneous agreements, representations and understandings, whether oral or written. The headings herein are for convenience only, do not constitute a part of these Rules, and shall not be deemed to limit or affect any of the provisions hereof. No amendment to, or waiver of, any provision of these Rules shall be effective unless in writing and signed by Sponsor.  The waiver by Sponsor of any provision of these Rules shall not constitute a waiver of any other provision herein. The rights and obligations hereunder may not be assigned by entrant, whether by operation of law or otherwise, without the prior written consent of Sponsor, and any attempted assignment in violation of the foregoing shall be null and void.  These Rules shall be binding upon, and inure to the benefit of, the permitted successors and assigns of Sponsor and entrant.   

Dispute Notice Form Click HERE