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The Word
News & info
Chasing Greatness
You are your worst critic. In strength sports, that is both good and bad because it keeps you accountable but at the same time you'll never be satisfied. Being content with your progress is the kiss of death and the nail in the coffin. We're all chasing greatness which feels close, yet so far away. But in the end, we just keep going.
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Posted By: Rob Hall
Categories: Lifestyle
The Build: Guidelines for the Rack
Preparation is fundamental to anyone hoping to attain their physique related goals. The word “prep” has become so overused that it’s actually easy to forget that it is short for preparation. Take food prep and contest prep, for example. We set aside time to prepare food in advance. Why? Efficiency is part of it, but it’s mainly so that we can repeat day after day of proper eating with no missed or imperfect meals. The entire concept of contest preparation is based on having what you need come the day of the show: a dialed in, competitive physique. Ultimately, preparation is about having what you need when you need it.
Posted By: Evan Centopani
Categories: Lifestyle, The Build
A Note to My Younger Self
John, I am writing this to guide you in a very uncertain time in your life. As the decade older version of you, I have gained knowledge that will really help you move forward in exactly what you want to do. You just graduated with your bachelor’s. Well done! At the end of this degree you finally gained some confidence in your academic ability. Your collegiate powerlifting journey was a great feat as well and, now that it’s coming to an end, bodybuilding has piqued your interest. I know you have lots of questions about what to do for a career—should you continue your education and how can you become a bodybuilder? I am going to guide you through this. Continue reading →
Posted By: John Jewett
Categories: Lifestyle
Overcoming Food Shortages
We're currently experiencing unprecedented food and supply shortages. It has been difficult to source items such as chicken, red meat, and eggs due to hoarding. Chris Tuttle, who is always a wealth of logic and knowledge, tells us what we can do to maintain our progress.
Posted By: Chris Tuttle
Categories: Diet & Nutrition
Animal Whey Pancake/Waffle Recipe
With limited food access in many places due to the Coronavirus, John Jewett looks around the kitchen for some pantry staples to make the macros work. Waffles and pancakes, a crowd pleaser, can be easily made into a balanced meal. John’s favorite is Animal Whey Salted Caramel Peanut Butter pancakes, but your options are endless. Grab you favorite Animal Whey and let’s get started.
Posted By: John Jewett
Categories: Diet & Nutrition
Adaptation: The Key To Success
Most of us were contemplating our strategies for 2020 not too long ago. Whether you were thinking about your next competition or how you were going to add ten pounds of muscle or finally get your ass in shape or improve your squat, you had plans this year. I don’t think that any of our plans included being quarantined on account of a highly contagious and potentially lethal virus sweeping the globe. But, hey, shit happens. And shit has most certainly happened. Aside from the immediate health threat posed by the COVID-19 virus, many of us have to deal with new difficult circumstances such as businesses shutting down, massive layoffs, food and product scarcity, and social distancing. So what does all of this mean for the average bodybuilder/powerlifter/fitness enthusiast like you and me? It means that we’ve all had to make some adjustments in the name of keeping things moving.
Posted By: Evan Centopani
Letter from CEO
To Our Animal Family, We have been following the latest coronavirus developments. We know it can be a stressful and challenging time. Continue reading →
Posted By: Animal
Categories: Lifestyle
The Animal Homegrown Program: Exclusive Bodyweight/Band Hypertrophy Training
Listen, we're just as frustrated as you are with the current restrictions the country is facing as we battle COVID-19. The gym is life for most of us, so to not be able to go for an unknown amount of time means we have to be resourceful. John Jewett shows us what it's like to be a true Animal: accepting circumstances beyond your control, making no excuses, and adapting to situations. Here are some good "at-home" exercises to get you by until your gym opens up.
Posted By: John Jewett
Categories: Training, Lifestyle
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