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Nutrition Basics: Setting Up Macronutrients

As a beginning powerlifter and bodybuilder, I was misguided in many ways when I was trying to set up my diet. I would read about different ways to calculate calories or use the numbers that the “experts” recommended, but the numbers never matched up. Some recommended a low fat diet while others recommended a ketogenic diet with high fat. Some resources recommended protein at 1g per pound bodyweight, others said higher or lower. I will share with you what I’ve learned over the years and outline a generalized approach to setting up a base plan diet when your goal is to bodybuild or powerlift.
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Using a Pre Workout

If you’ve ever been to the gym, you’ve probably heard or been asked this before: “What supplements are you taking, bro?” Yeah, that question. Typically, the first go-to choice for many young lifters is pre workout powder. Why is this? What is a pre workout? Why would a lifter take one? Let me cut to the chase and answer these questions.
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Being the Underdog

It’s been 8 weeks since The Cage and I can still play it back in my mind. Most people know that I was hospitalized after my event with Steve Johnson. I was diagnosed with Rhabdomyolysis, the breakdown of damaged skeletal muscle into the body. This, in effect, causes the release of myoglobin into the blood stream. My case was severe enough to shut down my kidneys. I also suffered acute liver damage due to a misdiagnosis at the ER in Ohio. Subsequently, I spent 5 days in a hospital bed hooked up to IVs in excruciating pain. To this day, I can still feel pain in my lower back muscles and experience numbness in the area. Looking back though, I don’t think I would change a thing.
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Coconut Glaze Whey Shake with Vincenzo Masone

Vincenzo Masone didn't get big by accident. He added on the mass by eating massive amounts of calories. To get all that down, he had to get creative with his shakes and, trust us, they get pretty creative. Take a look at his latest recipe, a Coconut Glaze Whey shake.

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The Cage 2018 | "Strength"

To some lifters, performing in The Cage is the pinnacle of a long and arduous powerlifting journey. They don’t lift in The Cage for titles, trophies, or accolades. They lift for something much bigger—pride. Hundreds of eyes watch their every move, from each drop of sweat that falls to every inch the bar moves. What happens on this stage is a show for the audience, but for the athletes, it’s life.

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Animal Meal Available Now

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Roman Fritz's Motivation "BRING THE PAIN"

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Animal Flex Powder

Consists of several key joint protection complexes...
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Animal Snak

Animal Snak. Whole foods plus a whole lot of good protein, carbs and fats in every big bar. Comes in a box of 12 bars.* Up to 27g quality protein per bar * No added sugars * No artificial flavors or sweeteners * No sugar alcohols...
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Animal Pak Powder

Animal invented the pack. Animal Pak, the training pack, launched an entire brand. ...
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Animal Fury

A no-nonsense pre-workout powder keg that could help serious lifters stay locked in “the zone”.
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Animal "Whey" Iconic Black Tank

A smooth, non-ribbed tank made out of a superior combed cotton jersey material and featuring the Animal "Whey" Icon in stark white.* Combed ring-spun 100% cotton * Athletic cut * Made in USA...
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A family owned company, born in the 70s on the rough-and-tumble streets of industrial New Jersey, Animal is a product of its environment. Producing no-nonsense supplements and gear for the hardest-training lifters in the world now in our fourth decade, Animal has sought to nourish, educate and inspire dedicated bodybuilders who demand the best. Backing up our tough talk by walking the walk every day, the Animal commitment to authenticity informs everything we do, because like the place from which we hail, is real.
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