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Big lifts require big efforts. And big efforts are backed by big beliefs. You're not going to put in a max effort if there is even one iota of hesitation. Technique and physical strength aside, you need to own the belief that this rep is already completed before you even grab the bar. If any cell in your body is unsure, stay in the warm up room because this isn't going to go well. #AnimalPak #IAmAnimal #BuiltForIronMadeForLife #Powerlifting #Lift #Deadlift #Motivation #Inspiration ...

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Her caption pretty much nails it... Tag us in your Animal Gear photos using #BuiltForIronMadeForLife Posted @withrepost • @k9lwaddell Me: The perfect gym shirt doesn’t exist. Animal Pak: Hold my protein shake... . Thanks to @naturalguy1 for snagging me the best @animalpak gear from every show, it’s like they know me 😆. . #bodybuilding #gymrat #womenwholift #womenwithmuscle #liftheavyshit #iliftbecausepunchingpeopleisfrownedupon #fitover50 #bulgariansplitsquats #animalpak ...

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Rob Hall gets back in the booth with us for the 2nd installment of his Animal Pakcast. Rob takes us through all of his athletic phases as he pivoted from one to another until he found his true passion: powerlifting. Listen in at #AnimalPak #Pakcast #Powerlifting #Podcast #IAmAnimal ...

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Halloween is quickly approaching, so we're gonna grab one winner for our Halloween Giveaway. One person is going home with the following treats: - Pak Powder Orange - Juiced Aminos Orange - Flex Powder Orange - Black baseball cap with orange "A" logo - The NEW UPCOMING @steficohen Halloween T-shirt How to enter: 1. Like this post 2. Follow @animalpak 3. Tag 3 friends No tricks, but the winner must be at least 18 years old and a U.S. resident. Contest closes Monday, October 21st at 11:59 pm EST. #AnimalPak #BuiltForIronMadeForLife #Giveaway #HalloweenGiveaway #NewGear #NewIconic #StefiCohen #AnimalPakPowder #AnimalJuicedAminos #AnimalFlex ...

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Chiropractor and elite powerlifter Jordan Shallow displays a straightforward and effective squat workout. Hit him up with questions and tag @the_muscle_doc in the comment section below. #AnimalPak #Squat #Squats #Powerlifting #SquatWorkout #AskTheExpert #AskAnimal #IAmAnimal ...

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Trust me when I say "I'm bringing everything I've got." That goes for the gym, the food, and the stage. It just doesn't feel right to leave anything in the tank and not pursue my goals to the absolute limit. The Olympia is a lofty endeavor--it's an insult to the competition and myself to not make it my life's focus. I have no choice but to leave no stone unturned. #AnimalPak #IAmAnimal #Bodybuilding #MrOlympia212 #GiveItEverything #Motivation #Inspiration ...

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If you wait until you feel great, the day is freed up, or you're well-rested you're never going to get in here. Just get it done. It's like jumping into a pool without feeling how cold it is first--it may shock you at first, but you'll acclimate quickly. Prioritize your training. Make no excuses for yourself. Take care of business, not just for a day or a week--for life. #AnimalPak #IAmAnimal #BuiltForIronMadeForLife #AnimalMotivation #BloodSweatAndIron #Bodybuilding #Powerlifting #Weightlifting #Motivation #Inspiration ...

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"I knew it was going to be awful and require a ton of work to be a serious athlete and student in this difficult Ph.D. program. But I knew if I stuck with it, it would pay off. I just needed faith and trust.” – Stef Your professors told you to quit bringing that bar to school – choose one or the other, school or lifting – you can’t possibly do both. Your CrossFit coach told you your choice wasn’t important: “It doesn’t matter Stef, just pick any strength sport. You’ll never be great at any of them, so just try to have fun.” All your life, people have been telling you what choices you needed to make…Or that your choices didn’t matter. It took patience not to speak up and speak out…Patience isn’t about managing monotony. It is a vital part of the path. Patience means putting up with stuff… But it also means enduring failures – and with each one, you’ll get that much closer. Use #BurdenOfTheBar and share your stories of a time in your life when practicing patience was a vital part to achieving a goal. #BurdenOfTheBar #IAmAnimal #AnimalPak ...

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Big Rob Hall gets in the studio for the next episode of the Animal Pakcast. He covers his upbringing in a professional wrestling family to how he got into powerlifting and the mindset it takes to achieve great things. This is not one to be missed. More on #AnimalPak #Pakcast #Powerlifting #Podcast #IAmAnimal ...

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Trust me when I say "I'm bringing everything I've got." It just doesn't feel right to leave anything in the tank and not pursue my goals to the absolute limit. I have no choice but to leave no stone unturned.

#AnimalPak #IAmAnimal #Motivation #Inspiration

You're not going to be motivated every day. Some days you won’t want to hit the gym. It’s on the crappy days that your discipline must take over.

Looking to cut off some fat? Then you need Animal Cuts. A premier thermogenic, Cuts will not only boost metabolism and shed excess water, but it will give you the energy to power through the low calorie workouts.

We diet hard for a while in an attempt to bring a fat free physique on stage. Afterward, many rebound hard. A proper reverse diet can help us exit contest prep in a healthy & effective manner. Read John Jewett's guide to creating a proper reverse diet:

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