Bodybuilders in the 90s and early 2000s never had to deal with problems relating to social media because it didn’t exist back then. Their only publicity was through magazines and occasionally television. And it wasn’t just any bodybuilder who was featured in magazines—you had to be among the best of the best to be worthy of such exposure. Magazines and articles, free to portray these bodybuilders in any way they wanted, typically built them up as superheroes. This was a great advantage for top level pro bodybuilders at this time, especially as the sport was on its way up.