Pain. It has transformational power. It can destroy everything in its path and tear us apart. But channeled correctly, it can also facilitate incredible change. To come to regularly endure and even welcome the stress and strain that promotes real growth takes a certain kind of individual. One who pursues their training goals so relentlessly, they aren’t afraid to wade out into the deep, dark waters of heavy sets and high reps... Their mind is stronger than that fleeting pain. It is worth it to them, because of what waits on the other side of that hurt.
It is for that special, tough sonofabitch that we tooled up our new, no bullshit pre-workout, Animal Fury. You heard us when we dropped Animal Whey—no gimmicks, no games, no hype… Just protein done right. That same mindset informed the formulation of Fury. Design a product with only the pre-workout essentials in ample dosages and full transparency so the hardest trainers know exactly what they’re ingesting in each powerful scoop. Make it taste good too, and you’ve got a fuckin’ deal.
The formula is simple. And potent. No nonsense. No fucking around. Just performance actives and the basics for furious energy and locked-in focus, in robust dosages. Animal Fury is pre-workout supplementation stripped down to the very core. All the fluff and flashy shit is left out. It is pure and packed with efficacious dosages of the most impactful pre-training ingredients. Animal Fury contains a potent, powerful blend of 5 key bodybuilding nutrients—instantized branched chain amino acids (BCAA), citrulline malate, beta alanine, l-tyrosine and caffeine anhydrous. Here’s the breakdown of why this simple formulation is so effective.
Raw energy. The core of Animal Fury’s raw energy is coming from straight, pure caffeine anhydrous, a powerful central nervous system (CNS) stimulant, in a high enough dose that’ll give you an ultra-potent workout kick, almost instantaneously. It’s as tried and true as it gets. Here’s how it works—the chemical structure of caffeine is very similar to that of adenine (a component of ATP, DNA, and cyclic AMP). Essentially it’s very close to being an energy metabolite and because of the structural similarities, caffeine can slip right into adenosine receptors, keeping cyclic AMP active rather than being broken down. Caffeine helps the cyclic AMP supply remains higher for longer. So what caffeine does is reach deep into the muscle cell to provide lasting power and delays the onset of muscle fatigue all the while undoubtedly heightening mental clarity.
Unbridled focus. For focus, Animal Fury is packed with pure l-tyrosine, an amino acid that plays an important role in the production of the neurotransmitters dopamine and norepinephrine. These neurotransmitters are important for healthy cognitive and brain function—important for honing focus for training. An awesome side-benefit from tyrosine is that it has also been shown to decrease the stress hormone cortisol, thus protecting the body against the adverse consequences of the stresses of heavy weight training.
Powerful pumps. Animal Fury contains a clinical dose of the pump-inducing ingredient, citrulline malate. It has been shown to increase plasma arginine levels and nitric oxide even more efficiently than arginine itself. The physiological effect of boosting NO as citrulline malate does, allows for better regulation of blood flow and amino acid delivery to muscle tissue, improved oxygen delivery, enhanced glucose uptake and muscle strength. Citrulline malate also plays a role in reduced lactic acid and ammonia buildup, optimized ATP production, decreased muscle fatigue and helps promotes endurance.
Pure Power. The final two ingredients that round out Fury are beta alanine and instant BCAA. Beta-alanine is a patented amino acid that increases strength, aerobic and anaerobic endurance, and delays muscle fatigue to train harder. Studies report that beta alanine works via boosting muscle carnosine and buffering lactic acid, resulting in increased strength and endurance while also speeding recovery. This increase in muscle carnosine and the power of its buffering action is the magic behind how beta alanine works.
And finally, Animal Fury contains a hearty dose of the scientifically proven 2:1:1 ratio of BCAA in an instantized, easy-to-mix form. The BCAA leucine, isoleucine and valine are as tried and true as it gets when it comes to aminos. They have both anabolic and anti-catabolic benefits. BCAA are anabolic because of their ability to significantly increase protein synthesis, facilitate the rise of hormones such as growth hormone, IGF-1 and insulin, and also help to maintain a favorable testosterone to cortisol ratio. On the anti-catabolic side, BCAA can help prevent protein breakdown and muscle loss. Bodybuilders and athletes because of the fact that they train hard and often follow strict dieting protocols, have a great need for supplement with BCAA. The three amino acids that constitute the BCAA are Leucine, Isoleucine and Valine. Led by Leucine, the trigger of the anabolic drive, this trio of protein building blocks is proven to build muscle, maintain lean mass when in a caloric deficit, improve endurance and boost recovery—properties absolutely vital to dedicated physique artists of all levels of experience.
With Fury, you will be empowered to “bring it” in the gym. Bring the heavier weights, the harder sets, the furious intensity that creates the workouts of legend. We brought only the real shit that you need to this formula. The rest is up to you. Animal Fury is finally here. It is time to bring the pain.