Sacrifice. Dedication. Service. Honor. Dignity. These are not mere words or simple virtues. Instead, these principles are the bedrock of a life with meaning. These noble, abstract concepts are at the core of the Animal ideal. To be a man means to stand tall, to live with pride and purpose, to choose the hard way, to do the right thing even when it is inconvenient. To be honest, loyal and dependable The kind of guy that can be counted on when the chips are down. This is the standard to which we strive. This is the aspirational light that illuminates the shadowy realm of Animal.
No segment of our populace best embodies this spirit than the branches of the US armed forces. Their heroism and selflessness, their rigorous training, their commitment to excellence, has set the bar exceptionally high for those whose paths they cross. In this very profound way, we at Animal hold the brave men and women of the military up as a beacon of inspiration, exemplary of all of the best traits of our society. As we strive every day to be better and to do better, to lead by example, the American soldier serves as our role model.
With this steady motivation in the back of our mind, we have sought, increasingly in recent years, to do more and more to provide small, yet consistent tokens of support to those who serve. From thousands of care packages to those deployed abroad to contributions made to a multitude of military organizations From charitable exhibition events to the highly touted military edition Animal Pak sold exclusively on Bodybuilding.com, these causes are beyond worthy and we hold them close to our heart. Though paling in comparison to the weighty sacrifices made by these modern day warriors, it is our own humble way of saying thanks and give back to those who give so much. In reaching out to those living everyday in the face of conflict, existing in the combat arena on the daily, we aim to provide some welcome distraction, a reminder of the lifestyle they love and a small taste of home.
To those living their life in service, to those families that sacrifice everyday with their loved ones overseas, to those who give their all to keep us safe, defend our way of life and allow us to pursue our dreams, let these words, images and sentiments serve as a modest but sincere token of our thanks. Let this offshoot of AnimalPak.com serve as a tribute and a symbol of our deepest gratitude.
Much respect to you all. Until we get you home safe, keep kicking ass and training hard.